About Us

In 1964, Tommy Cruse started Cruse Insurance, enjoying serving insurance needs for families and businesses ever since. The business expanded in 1992 when Tommy's daughter, Cathy Dice, joined the team. Upon Tommy’s retirement in 2020, Cathy merged the Cruse & Dice Insurance Agency operations with Iscential. Iscential is also an independent insurance agency established in 1993. Iscential provides insurance, risk management and financial services. Iscential’s headquarters is located in the Northwest part of Houston, Texas. Call us today and find out how Cruse and Dice partnered with Iscential can serve your insurance needs, like we've been doing for over 50 years.




Founder Tommy Cruse was a collegiate All-American golfer before graduating from the University of Houston. In 1964, after playing on the 4th Army golf team while serving in the US Army, he established the Tommy Cruse Insurance Agency. The agency grew to become Cruse & Dice Insurance Agency, Inc. when his daughter Cathy Dice joined him. In 2018, Cathy acquired full interest in Cruse & Dice Insurance Agency from Tommy.




Cathy is a native Houstonian, graduating from Cypress Creek High School. She joined the agency in 1992 after being awarded her degree from Baylor University and obtaining her Texas Insurance Agent license. In her free time, she enjoys traveling with her family, volunteering, and long-distance running. Cathy serves her community through the National Charity League (Mother-Daughter Service Organization) and being the Vice President of her daughters’ summer league swim team. Additionally, Cathy and her family are active members of Houston’s First Baptist Church in Cypress.